The Taziki’s was very much an equal effort throughout the team, but I played an integral part in the creative direction that united the campaign. Our goal was to emphasize the casual in fast-casual dining with a classy composure. I worked directly with our film crew in the filming and editing process of our video ad, and I worked alongside…
Our team agreed that the original score for our ads was a necessary edge that contributed to winning the 2013 National Collegiate Taziki’s Marketing Challenge. As well as producing the sound track for the video and the radio ad, I also produced the music score with great collaboration from the music school. To put the audience right on the Mediterranean…