The Taziki’s was very much an equal effort throughout the team, but I played an integral part in the creative direction that united the campaign. Our goal was to emphasize the casual in fast-casual dining with a classy composure. I worked directly with our film crew in the filming and editing process of our video ad, and I worked alongside our designer to produce graphics for the video, print ad, and supplemental branded materials. After writing the script with the team, I directed and produced our radio ad as well an original score also used in the video. The judges agreed our ads’ content was both polished, strategic, and creative of course.
Video Ad
Radio Ad
Print Ad
Web Ad