Category: Creative Direction

Creative direction is almost an oxymoron in itself. While true creativity comes from exploration and unconventional thinking, direction requires an organized and strategic process. Balancing the two is important in catching the attention of the audience. Being an artist myself, I know artists do not like to be told what to do. That is why I always handle the creative process delicately–turning management’s directives into comfortable guidelines for creative staff. I also believe creative directors should be hands-on and involved with the process when possible.