As Production Director, I hired and managed a production staff of about a dozen. The station had a history of an unproductive production staff, and my goal was to end the trend. As well as training them to use Pro Tools and our equipment, I also reorganized all the studios to be more efficient and spacious to facilitate more productivity.…
Being a college radio station, what could be more important than the music? The music direction of the station was decided not only by several directors but every DJ, every student that walked through the doors, and anyone picked up the phone to call in a request. I produced beds, liners, and promos that colored our radio waves with U92’s…
The Taziki’s was very much an equal effort throughout the team, but I played an integral part in the creative direction that united the campaign. Our goal was to emphasize the casual in fast-casual dining with a classy composure. I worked directly with our film crew in the filming and editing process of our video ad, and I worked alongside…
Our team agreed that the original score for our ads was a necessary edge that contributed to winning the 2013 National Collegiate Taziki’s Marketing Challenge. As well as producing the sound track for the video and the radio ad, I also produced the music score with great collaboration from the music school. To put the audience right on the Mediterranean…