In WVSO’s 2014-2015 season, they executed many significant organization and product changes. Several of which were controversial with their patrons and the internal administration, so it was vital for the message to be delivered as smoothly as possible.
Along with help within the team, I wrote and edited most of WVSO’s press releases during the season. The most controversial, declared that over half of the Charleston, WV’s concerts would be cut: WV Symphony Announces Changes for 2015-2016 Season. Later, more hot news had to be communicated that the Symphony offices were moving outside of the facilities of its long-time partner, the Clay Center: WV Symphony Moves to West Side. Both messages were delivered directly with positive language so as not to confuse. I advised both the President and the Board Chair on what to address in their quotes.
A more favorable piece of news I was a large part in announcing was the Pay What You Wish Concert: Pay What You Wish! Gratefully, our new President Joe Tackett allowed us to take on this risky venture that allowed single-ticket buyers to purchase any seat for any price. It was a fantastic experiment with successful results. Not only did the concert exceed the budget of a traditional concert, but it proved to be a very effective marketing move.
All three press releases were picked up by WV Associated Press.