Media Relations

The media has proven to be much more persuasive than advertising. Today, audiences are resisting traditional advertising more than ever. Much more value is placed on the testimonials of their peers and journalists. And since peers are sharing articles and top 10 lists through social media, presence in the media is vital to staying connected with your audience.

WV Symphony Orchestra | News Releases

In WVSO’s 2014-2015 season, they executed many significant organization and product changes. Several of which were controversial with their patrons and the internal administration, so it was vital for the message to be delivered as smoothly as possible. Along with help within the team, I wrote and edited most of WVSO’s press releases during the season. The most controversial, declared…

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