Email has become the most popular communication tool and one of the most useful elements of the marketing mix. This is one of the few elements that allows you to monitor who is seeing your message and what calls to action they take. If used correctly, this kind of information can be an automated dialogue directly with your audience. These days, over half of all emails are opened with mobile devices, so mobile-friendly is a must. This also means email followups are immediate going a long way in retaining audience and donor engagement.


WV Symphony Orchestra | Email Newsletter

Before designing a new email template, WVSO’s emails were hardly optimized for desktop email clients let alone mobile clients. They also had a lot more text than links. By creating links to content elsewhere, WVSO emails were able to create trackable call-to-actions that connected users with more content while still maintaining simple and aesthetically pleasing design. THIS WEEKENDPay What You…

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