Our team agreed that the original score for our ads was a necessary edge that contributed to winning the 2013 National Collegiate Taziki’s Marketing Challenge.
As well as producing the sound track for the video and the radio ad, I also produced the music score with great collaboration from the music school. To put the audience right on the Mediterranean coast, we wrote a short acoustic gypsy-jazz piece featuring two music students on acoustic guitar and double bass, a local mandolin artist, and myself on accordion. This signature sound was unique enough to feel genuinely foreign, but familiar enough for a pleasing invitation into enjoy a tasteful meal.
The Radio Ad
The Video Ad
In Photo: Ramsey Tice – Mandolin; Corey Zinn – Accordion; Louis Falbo – Nylon Guitar; Cody Barcroft – Double Bass